ArCraft

How we built applications based on newly emerged technology.
In September 2018, Apple introduced ARKit for the first time — an augmented reality technology integrated into iOS. Following this, we decided to test how this feature could work in the context of online shopping.
Created an iOS/Android app for designing merch in 3D and AR modes
Built a team and raised investments
Description
  • We had a hypothesis that the use of augmented reality technology would become a powerful driver for online purchases. To test this, we built an app where anyone could design their own merchandise in 3D or AR and order it with delivery.

  • As a delivery partner, we chose Printful, whose API integration allowed us to seamlessly handle logistics.
Result
  • The product was released and received positive feedback from 8 out of 10 respondents in the target audience.