Fitny App

How qualitative research helps better understand product usage patterns and improve the product.
The Fitny App team reached out to me for assistance in preparing questions for a customer development study of their product.
Created Cust Dev questions
Description
  • To create high-quality Cust Dev questions, I turned to a friend of mine who is a fitness trainer for help.

  • After preparing questions, I conducted interviews, recorded the entire process on video, and documented the results.
Result
  • The team collected valuable feedback and gained a deeper understanding of product usage patterns.

  • Based on the CustDev findings, significant improvements were made to the app’s user flow.

  • As a result, the project achieved ROAS of 200% and over $3M ARR.