Flo.health

How I solve non-trivial tasks.
Yuri Gurski, founder of the women’s health app Flo (with an audience of over 400 million users), tasked me with conducting research: to identify and interview 50 users of the product within a specified age range.
Found 50 respondents and conducted Cust Dev
Description
  • Since Flo is a company that treats personal data with great care and must comply with strict data protection laws in many countries, they were unable to share any contacts with me to conduct this survey.

  • I asked my friends from the DonorSearch.org project to post an announcement in their vk.com group with over 500k members, asking women which app they use to track their menstrual cycle.

  • Those who mentioned Flo received a personal message from me as a project partner. Despite the sensitive nature of the topic, almost everyone was open and willing to answer my questions.
Result
  • Valuable insights were collected for further product development.