HeyStar

How we built an analogue of the popular video greeting service cameo.com for the CIS market.
We had investment, a strong idea, a team, and many contacts with celebrities.
Created a platform for ordering personalized videos from influencers.
Attracted popular bloggers to the project for promotion in exchange for equity.
Top celebrities sold their videos for $700 - $1000

Olga Buzova

Description
  • Built a website that provided users with a smooth purchasing experience.

  • Developed our own CRM system to manage orders.

  • Implemented a user-friendly Telegram bot through which celebrities could receive and fulfill orders.
Result
  • The project was eventually put on hold. It turned out that working with celebrities was more challenging than expected: each major star had unique conditions and demands.

  • Mid- and micro-influencers joined easily but did not generate the necessary unit economics. Top celebrities, even earning $700–$1000 per personalized video (as in the case of Olga Buzova), did not view it as significant income, and building long-term relationships with them required a dedicated strategy.

  • This highlighted why even on Cameo, top-tier stars rarely stay active for long.