McLaren NFT Sale

How We Created an NFT Project for One of the World’s Most Iconic Supercars.
I was approached by the Generation 7 Group with the idea of launching an NFT sale in partnership with McLaren, featuring a raffle of a collectible McLaren Senna #147, valued at around £2 million and owned by the fund.
Developed the concept and raffle mechanics for NFT holders.
Designed the visual identity and integrated the NFTs with the real-world asset.
Organized a promo shoot in London.
Description
  • NFT owners received the chance to win a collectible McLaren Senna #147, one of only 500 ever produced worldwide.

  • It was decided to release 10,000 NFTs according to the market standards of that time. To ensure balanced demand, a pricing model based on a normal distribution was applied.

  • To compete for the grand prize and additional bonuses, NFT buyers could play an online pixel-art racing game linked to the collection.
Result
  • The project was suspended.