TikTok

How I contributed to the development and popularization of one of the strongest media products of our time.
My friend Rustem Bogdanov was invited by ByteDance to help develop and promote TikTok in the CIS, where I supported him.
Organized a video shoot on the ISS.
Description
  • During the rebranding of Musical.ly into TikTok, I helped organize marketing campaigns and involved well-known personalities.

  • I invited cosmonaut Oleg Artemyev to take part in filming TikTok content from the International Space Station for Cosmonautics Day.
Result
  • The first cosmonaut to register on TikTok.

  • The product’s recognition in the CIS increased significantly.